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Webinars

Live and recorded sessions where we work through semantic SEO and AEO in the open, with real examples and real questions.
Steve Lee, Founder of SEO Aesthetic·Written July 14, 2026·Updated July 31, 2026·5 min read
On This Page
  1. 1. What to expect
  2. 2. Sessions
  3. 3. After the webinar
Summary & Key Takeaways
  • Live sessions on semantic SEO, AEO, and getting cited by AI.
  • Recorded so you can catch up any time.
  • Built around real examples, not slideware.
  • A low-commitment way to see how we think before you engage.

1. What to expect

Each webinar takes one part of the method and works it in public: a live audit of a real site, a teardown of why an engine cited one brand over another, or a walkthrough of the platform on actual data. Honest and practical, in keeping with how the whole company operates, which means we show the parts that did not work too, because a demo where everything goes perfectly teaches nobody anything. The format exists to let you watch the thinking happen, not to sit through a polished pitch.

2. Sessions

Sessions
Getting cited by AI: a live audit
We run a brand through the major engines and read the gaps on screen.
Semantic SEO in practice
Rewriting a real page into clean, extractable structure.
Reading your AI visibility
How to interpret the trend and act on it.
E-commerce AEO teardown
Why an engine recommends one product over another.

3. After the webinar

Recordings and any examples are posted afterward so a missed session is not a missed lesson, and the threads continue on the blog where the same questions get worked through in writing. If a session raises something specific to your own site, that is exactly what a consultation is for, because a webinar can show you the method but it cannot audit your particular situation live. Watch to learn the approach, then bring your own case if you want it applied.
An experiment I ran
I turned one webinar into extractable content and it was still getting cited months later

I took a single webinar we had already run and treated the recording as raw material, not a finished product: transcribed it, pulled out the real claims buried in the talk, and rebuilt them into structured, extractable text on the page, instead of leaving a video no engine could read. The experiment was whether a one-off webinar can become a durable, citable asset.

It kept earning AI citations and traffic for months, long after the live event was forgotten, because the substance was finally in a form an engine could read. A webinar that lives only as a video file is completely invisible to retrieval. Transcribed and properly structured, that same hour becomes an evergreen asset that keeps paying out.

A webinar nobody transcribes is a one-day event. Structured, it is an asset that compounds.

HOT TAKE · THE PART NOBODY SAYS OUT LOUD
A webinar trapped inside a video player is invisible to every answer engine

Companies pour real effort into webinars, then bury them behind a registration wall as a single unindexed video and call it lead gen. To an answer engine, that content flatly does not exist, because it cannot read a video it is not even allowed to reach. All that genuine expertise, sitting completely dark to retrieval.

The value is only ever unlocked when the substance is transcribed, structured, and put on a crawlable page where an engine can actually find it. The live event is just the marketing. The extractable write-up afterward is the real asset that keeps earning for months. Treat the recording as the beginning of the work, not the end of it.

WHY THIS BEATS THE PASTE-AND-SHIP SHOPS
An auto-generated transcript is not extractable content

The lazy version is to drop a raw auto-transcript under the video, hit publish, and call it done for the quarter. A solid wall of unstructured, filler-heavy speech-to-text is barely one step more readable to an engine than the video it came from. Auto-captions are not structure, and an engine treats them accordingly.

Turning a rambling talk into citable content takes someone who can pull the real claims out of the conversation and rebuild them as clean, structured prose a machine can lift. That is editorial craft, done by US-based operators, not a transcription button anyone can press. One produces a transcript nobody reads. The other produces something genuinely worth citing.

A raw transcript is a recording of talking. Structured content is an argument the engine can use.

Prefer this applied to your brand directly?
Book a consultation and we will run the same kind of audit on your own site, live.
Book a Consultation
Frequently asked questions
Are webinars free to attend?
Yes, live and on demand.
Do I need to attend live?
No. Sessions are recorded and posted for catch-up.
Will you audit my site on a webinar?
Sometimes, with volunteers. For a focused audit, book a consultation.
References
  1. 1. Google Search Central. Documentation on AI features and structured data.
  2. 2. Schema.org. Structured data vocabulary.
  3. 3. Schema.org. VideoObject and Event vocabulary.
  4. 4. Google Search Central. Video structured data and indexing guidance.