Careers
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We hire for craft and judgment, not pedigree or location. -
We value craft and honesty over shortcuts and volume. -
Roles span SEO delivery, semantic writing, platform engineering, and sales. -
The work is demanding and the standard is high, by design.
1. Who we hire
2. Open roles
3. How to apply
Early on I ran the obvious business experiment every agency faces: scale fast with low-cost volume executors, or build a smaller team of senior operators. I tried both on real, paying client work and coldly measured the output quality, the actual results, and the client retention over time.
Senior won on every axis that mattered, by an embarrassingly wide margin. The work that actually gets clients cited cannot be commoditized, so the people doing it cannot be either. That is exactly why we hire the way we do and why this page exists at all. The team is the product here, so we staff it like the product.
I tried the cheap-scale model so you do not have to wonder why we do not use it.
A lot of SEO hiring screens for tool proficiency and whatever this quarter’s tactics happen to be. That is hiring, with full confidence, for the exact thing most likely to be obsolete in a year. The [2025] updates already proved, brutally, how fast the specifics expire.
What does not expire is judgment: the ability to reason about why an engine cites one source over another, and to adapt the moment the ground shifts under everyone. We hire people who think from first principles, not people who memorized this quarter’s checklist. The tactics are teachable in a week. The thinking is the actual hire.
Most agencies are structured to extract maximum margin by paying as little as humanly possible for the execution. We are built on the opposite bet entirely: that senior, US-based people doing careful work is the only thing that actually gets clients cited, and that good clients will gladly pay for that difference once they can see it.
That bet only works if we hire and keep genuinely excellent operators and hand them real ownership of the work. If you are the kind of person who is quietly tired of cranking out volume that everyone knows does not work, this is the place that made the deliberate decision not to do that. The team is the moat, and we protect it like one.
We are not trying to be the cheapest agency. We are trying to be the one that actually works.
- 1. Google Search Central. Documentation on quality and AI features.
- 2. Schema.org. Structured data vocabulary.